Sony Alpha 7 IV (ILCE-7M4) + Tamron 28-75mm f/2.8 Di III VXD G2

New standards for full-frame cameras

With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.

Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.

In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.

The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.

Improved selection and editing

The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.

The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.

Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.

The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.

Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.

The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.

High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.

The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.

Shake-free images

The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.

More power for high-quality shooting

In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.

Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.

Highest image quality in the class of fast standard zoom lenses
The optical design has been fundamentally revised on the basis of the latest technologies. The 17 lens elements, including two LD (Low Dispersion) and one GM (Glass Molded Aspherical) element, have been arranged in such a way that optical aberrations are optimally corrected.

The 28-75 mm F/2.8 G2 demonstrates its full performance capabilities in conjunction with the latest ultra-high-resolution digital cameras: over the entire zoom range, it offers very high resolving power right into the corners of the image, with image quality at open aperture in particular being once again significantly better than that of the predecessor model A036. The 28-75 mm F/2.8 G2 also offers a very attractive bokeh effect.

Fast and silent VXD autofocus for precise focusing
The autofocus of the 28-75 mm F/2.8 G2 is based on a very responsive VXD linear motor developed by Tamron, which focuses on the subject about twice as fast as the previous model. Even at open aperture F/2.8, it guarantees precise focusing of both close and distant subjects, as well as reliable focus tracking on moving objects. The AF is so quiet that the Lens is ideal for photo and video shooting in situations where absolute silence is required.

Shortest focusing distance of 18 cm at an initial focal length of 28 mm for creative
close-ups with a maximum magnification of 1:2.7. With the 28-75 mm F/2.8 G2, the subject can still be focused at 28 mm even at a shooting distance of 18 cm, an improvement of 19 cm over the A036 model. The working distance between the front lens and the subject is only 4.4 cm. The maximum magnification corresponds to a ratio of 1:2.7, allowing dynamic close-ups with a large main subject and a wide background.

Advanced design with improved ergonomics and ease of use
The new design of the 28-75 mm F/2.8 G2 is groundbreaking for future Tamron Lenses. The focus ring and zoom ring are easier to grip and more comfortable to operate. Unlike previous models, the lens barrel features a glossy surface that is particularly resistant to scratches and dirt. There have also been selective improvements to the inner workings to achieve greater ease of use. Among other things, the resistance and torque of the zoom ring have been optimized for smoother and more precise focal length adjustment.

Proprietary software tool TAMRON Lens Utility for user-specific lens customization and firmware updates.
The 28-75mm F/2.8 G2 is compatible with the new TAMRON Lens Utility, which was developed by TAMRON itself. The TAMRON Lens Utility can be operated from a computer by connecting the lens to the Connector Port via a USB-C cable. Users can customize functions and update firmware through the Lens. Personalization provides flexible shooting options to suit the shooting situation, whether photo or video shooting.

Lightweight and compact body with easy-to-use design and 67mm filter size

Compatible with advanced camera features such as Fast Hybrid AF and Eye Detection ^AF1

^{2. TAMRON Connection Cable (USB Type-A to USB Type-C) sold separately}